It's London Fashion Week!
London Fashion Week kicks off on February 15th and it's got us up on our desks and cheering for the New Season. We've cast our weather-eye over the fashion horizon and compiled for you the Salt-Water Edit for Spring/Summer 2019. Here's what you need to know ...
The Colour Story
According to the Pantone Colour Institute the mindset for SS19 reflects 'our desire to face the future with empowering colours that provide confidence and spirit.' And Jane Boddy, Director of colour forecasting at WGSM, says that 'under the influence of progressive active brands and the technology boom, we have seen a dramatic move towards a love of colour'. Sufficed to say this gets a massive thumbs up from the team at Salt-Water Europe.
If you've never invested in a pair of Salt-Waters before perhaps now is the time to get in early with a new 'it colour'? We have launched three fabulous new colours for 2019 - Olive, Mustard and Pewter.
A new mood for Utility
We've also spotted a move away from the romance and prettiness of 2018 towards a more tech savvy, futuristic vibe. We love the utility boilersuits that popped up at New York Fashion Week and are expecting to see more of these in 2019. They are your perfect go-to wardrobe solution and look fantastic styled with a pair of Salt-Waters. With this new mood in mind, we're also wondering.... could Pewter be the new Rose Gold?
The Acid Wash Denim Takeover
As well as the ongoing floral print craze, it looks like the 80's are still going strong with big shoulders, tie-dye and acid wash denim all set to stick around this Summer. Bleach speckled patterns have been emerging on catwalks globally and it's not just on the runway; street stylers and celebrities alike are favouring the look.
We recommend an afternoon of rummaging at your local charity or vintage shop to get your hands on some of the original stuff. Which leads us nicely onto ...
A buzz word in the fashion industry for a while now, many voices are calling for more action when it comes to sustainability. Back in 2018, here at Salt-Water we got involved with the 'I Made Your Clothes' movement and have now reduced the amount of cardboard in our packaging and completely removed plastic. A Guardian article on the fast fashion backlash claimed that throwaway fashion contributes more to climate change than air and sea travel combined.
Livia Firth, founder of Eco Age (a company which certifies brands for their sustainability) began the #30wears campaign to encourage people to only buy an item if they really know they'll wear it. Think we can all agree the Salt-Water Sandal would certainly pass this test!
To help you make more conscious choices this season, check out this list of eco-friendly brands.
With the emergence of lasting fashion in mind, we are delighted with our new styles for Summer 2019 - The Retro and The Retro Slide - the latest archive model that Salt-Water are relaunching over 40 years later.
Reminiscent of the Mexican Huarache which became popular in the 1960's, the woven finish can be seen in the Summer Collections of high street stores like Office and Dune through to the more high end designers such as Artesano, Saint Laurent and Bottega Veneta.
We can't wait for the creativity and inspiration that London Fashion Week brings... Shall we get down off the desks now?